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Blogs for creatives who are looking to turn their handmade hobby into a productive and successful handmade business.

5 Tips on How To Use Your Business Card

Kerri Tutton

Handmadebizplanner_5tipsonhowtouseyourbusinesscard.jpg

One of the most popular items that you think you may need at the beginning of creating your business will be a business card. The question is, do you really need a business card when you are working in the handmade industry?

With a fair few boxes of business cards in my cupboard to match my previous business ideas (plus quite a healthy addiction to stationery), I am probably not the best person to be advising you, in fact I would recommend you halt the purchase of the 500 pack of business cards and ‘Define Your Customer’ first however, if you prefer to ignore this, I can share with you some productive ways to use a business card and some electronic alternatives.

Now before technology became what it is today, I used to watch business cards flying around all the time, especially in my young London years working in the executive firms.  Dependant on the company and the ego's I was working with, the presentation of a business card sometimes became laughable.

Apart from representing your company and being quite possibly the first impression behind the brand, there was a purpose to that card.  We needed that number or email because we didn't have a smartphone to record all the details or look up the business on Google.

Business Card branding has really taken off also , just look at the amazing cards that are being designed today via this Business Card Pinterest Board

Here are a few other ways to use your card within your business...

A Customer Order

I received an impeccably wrapped order when I purchased a ring holder via an Etsy seller and within the packaging was the business card + another discount card.  Of course I don't really need the business card as Etsy has my purchase history, but I can forward the card now to someone else as a recommendation.

Market or Event Stall

You don't want to work your fingers to the bone preparing for an event or market stall, only to be requested for a business card and not have one.  That is of course a potential sale gone out the window as more often than not you will come across customers that fit into the 'Considered Purchaser' category. (learn what that is in the blog: 'What purchase type is my customer?')

Don't fret though, as I learnt last year at a local Business Womens Network by the Digital Marketing expert to 3 Ingredients - don't worry about not having a card and simply get your customer to follow you on your Facebook or Instagram account. (after all, all your contact details are linked to those accounts anyway).

Thus increasing your popularity on social media and providing your customer the opportunity to look at your old and up and coming products.

Product Cards/Tags

When I ran my handmade jewellery business I created myself a multi purpose business card, not only did it display info about my business as well as represent my brand with it's colours, logo and design - it doubled up as a jewellery tag and holder for displays.

Business Meetings & Networking Events

It is always handy to have a card to represent you and your business when heading to a meeting, especially if you are going to be networking with others. It's a quick hit to pull out a card and leave it with someone, especially if for any reason is not appropriate to be jumping on the social media wagon straight away.

Another option is to have your business card set up in your phone with a photo and sending it to your new business pal.  This way, not only will you have their details, but they will have yours plus a face to the name. (Because we always remember the face - just not the name).

Business Prizes

You can't put your iPhone in the fishbowl can you? But you can put a Business Card.  Yep you will find after going to a few networking events that there is always a prize where a local business will donate something sweet for a little bit of advertising.  

You will definitely need a card for this!

Do you use your business card in a different way? I'd love to hear them. Share your idea's below.

What Are My Customer Touchpoints?

Kerri Tutton

Handmade Biz Planner - Business Foundations - What are my customer touch points?

A customer touchpoint is defined by where your customer touches or experiences your business. It is the journey they take when they engage in your company.

By stopping to analyse your customers touchpoints starting from the beginning to the end of a transaction and beyond,  you will begin to see opportunities on where to improve your customers experience.

This valuable information can assist you to make decisions that could improve the quality or the speed of your service.  As a result you may find that you sell more products, receive more references, gain new customers, make a bigger profit and become more successful in different measures in the business.

To truly understand touchpoints for your business you need to think like one of your customers and consider the experience they are having before, during and after their transaction with you.


Examples of Customer Touch Points

  • Company Website
  • Social Media
  • Online Market Shop
  • Invoicing/Billing
  • Order Process
  • Advertising
  • Promotions
  • Telephone Calls
  • Word of mouth
  • Testimonials
  • Surveys

These are some major touch points which can be broken down further, during the purchasing process and even extended after (to encourage return customers). Below, are the stages in a customers journey with a business, where you can find these examples:


Customer touchpoint Stage 1 - Before Purchase

This is when your customer first discovers your business, be it through friends, advertising or searching for a solution to a problem.

  • Advertising
  • Social Media Feeds
  • Blog
  • Word of Mouth
  • Product Reviews
  • Testimonials

Customer touchpoint Stage 2 - During Purchase

This is the point of sale for your customer depending on how you choose to sell your product.

  • Retail Store
  • Online Store
  • Market Stall
  • Sales Representative

Customer touchpoint Stage 3 - After Purchase

How do you care for your customer after they have purchased your products and do you have any touchpoints there?

  • Billing/Receipt Confirmation
  • Thank you Card / Discounts
  • Customer Survey 
  • Marketing information relevant to their preferences
  • Birthday gifts

Once you have spent the time to identify all the touchpoints in your customers journey, you will have a clear customer experience map of your business.

Analyse this map and check if it is all working as you anticipated, are you customers happy with the experience? Can it be improved? How could you make it better?

By ensuring this is a smooth and seamless experience for your customers, with them knowing you have them in mind - it will lead to greatly satisfied and loyal customers.

What to do when someone says your products are too expensive.

Kerri Tutton

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It is inevitable that at some point your handmade creations will be criticised and price will be the target. What happens after you receive this feedback is key to your future successes and mastering a confident mindset about your product range.

It will be easy to take this feedback personally.  This will be because it is your business, these are your products and you have made them yourself.  Remind yourself, this is business - it is a material, a product not a dig at you. Try not to take it personally and instead ask questions.

"It's too expensive" they say, so in your mind ask yourself, "what they are comparing my product to"? 

Are they used to purchasing imported, mass produced products from the high street, made from cheaper materials?

This happened to me when I ran my jewellery business.  A friend told me that my prices were too high and that she considered my range expensive.  When I dived deeper into where her feedback was coming from, I realised she was comparing my product to the $5 and $10 earrings she was buying from a national jewellery retailer who imported all their products in from overseas.  

Not only that, they were not in any way shape or form, unique.  There was at least 50 of the same item on the shelfs and I anticipated more in stock.  The materials used were light plastic and acrylic with base metal components, compared to the Swarovski glass pearls and sterling silver I had used to make my product.

Are they comparing your product price with their lacking in financial confidence?

More often or not the use of the word 'expensive' arises when someone doesn't have enough funds to purchase what they really want or they may be prioritising other needs first. They may use the words, 'expensive' when they actually mean: 'I can't afford it at the moment'.   Your customer may have financial commitments that they need to prioritise and they are simply window shopping.  Wouldn't it be silly to get upset thinking your product was too expensive then slashing your prices after this type of customer had unknowingly to you compared your product pricing with their bank balance? 

Some people hold emotions with money and items that are considered a luxury so it is also possible that whilst your shopper can afford your product,  they may not find themselves worthy of purchasing your product. (perhaps they don't think they deserve it).

They are not familiar with your craft

This is your opportunity to share a story on how your products are made.  People love a story and when they realise how much love and effort has gone into making your product a new level of appreciation is created.  

They are not your customer

Customer profiling is super important.  If you haven't defined your ideal customer for your product and business yet, consider doing this sooner rather than later.  

You want to ensure you are getting your product in front of the right people. By analysing your customers behaviours and hangouts, you can get your product in the right environment.

Getting consistent feedback of 'too expensive' may indicate that you may need to consider changing 'where' you are selling your product from. For example: Perhaps you are attempting to sell $75+ items at a market stall where the average market spend is $25?  Would your products be best suited to a boutique / exhibition shop / high end retail outlet?

In summary, try not to lose hope or allow your confidence to be knocked by such a comment. Return to researching your ideal customer and ensure you are in the right place presenting your products to them.

Have you experienced someone labelling your prices as too expensive? How did you deal with the situation?